Personal Portfolio
Welcome to my portfolio.
Working closely with global marketing agencies, industry leaders, startups, business professionals and publications, I’ve provided them with various forms of communication and writing services . Below is a snapshot look at the projects and partnerships I’ve made through my writing.
Maison Des Fleurs (Dubai, UAE and London, UK)
Maison Des Fleurs is an elegant and luxurious fresh flowers bouquet and gift store. Their stores spread across the MENA region with stores in Lebanon, United Arab Emirates, Kuwait, and others. They also have a branch in the beautiful city of London. For Maison Des Fleurs, I helped revamp their website by writing creative product titles for their entire flower arrangements. This consisted of a catalog of over 300 products. The strategy for the copy was to come up with unique and creative titles befit for flowers arrangements that would appeal to Maison Des Fleurs customers. I also wrote the description for the aforementioned products, with a focus on SEO keywords to help boost their search engine performance and drive traffic. Feel free to visit the Maison Des Fleurs website to learn more about their brand, and take a look at the work I provided them.
Foodics Restaurant Management and Smart POS Systems (Kingdom of Saudi Arabia)
Foodics is a F&B industry leader based in the Kingdom of Saudi Arabia, with operations throughout the entire MENA region. I have provided Foodics with several copywriting services over the years including blog posts for their website, speech writing, product presentations, press releases, and more. Most recently I wrote their case study titled “How Digitization Became the Secret Ingredient Behind MENA’s Booming F&B Industry.” My services for this project included writing, researching, SEO writing, and editing services. You can find a copy of the case study here. I’ve also helped write the script for their first ever product event. The script I wrote was in English and was later translated to Arabic for the actual video, to better fit their target audience. You can watch the video here, and read the CC for the English script.
PeerSquare EdTech Solutions and Online Learning (Luxembourg)
PeerSquare is the brainchild of CocoWorld, and is partnered with the Ministry of Education of Luxembourg to provide EdTech solutions to students in Luxembourg. It’s a unique and innovative platform that offers collaborative classroom solutions online. My work with PeerSquare through CocoWorld included assisting them with creating content for their website while focusing on powerful keywords, story telling, and verbiage. I wrote their blog section, with blogs aimed to drive search engine traffic via high quality long form content, SEO strategies, keywords, meta-descriptions, and more.
Ghostwriting SEO Blog Posts
I provided Ghostwriting highly optimized SEO blogs for websites to improve their search engine rankings. These blogs used keywords in a strategic manner, through the use of anchor texts. As well as optimizing headlines, meta-description, images, and more. Click here for a list of links to the SEO writing and blog posts that I’ve written as a Ghostwriter for a variety of websites. Websites request these blog posts for link-building purposes, and search engine optimization.
Markarie B2B Coaching Solutions (Atlanta, U.S.)
Markarie is a strategic business coaching agency based in Atlanta, Georgia that is specialized in B2B coaching. I created copy for Markarie’s clients who are leading professionals in various industries and fields. The copy ranged from website copy, blogs, infographics, email sales campaigns, and videos. Below are a few examples of content where I provided the written copy. I also help Markarie’s clients generate more leads and customers by writing lead generation scripts for LinkedIn and Email.
Infographic Copy for Digital Marketing Specialist
Infographic Copy for Digital Marketing Specialist
OneSEO- SEO Services (Beirut,Lebanon)
OneSeo is an SEO and link building agency that provides On-Page, Off-Page, and Technical SEO services to various businesses. Using SEO techniques and strategies, I provided OneSEO with written SEO blogs for their website, as well as their clients. I also handled all the content that was published on their webpage. I provided editing and publishing services for Guest-Post submissions to the website, and made sure the content meets company standards. Below are a few links to my work:
https://oneseo.net/how-to-tell-if-your-seo-specialist-is-helping-or-hurting-you/
https://oneseo.net/seo-and-links-what-you-need-to-know-about-how-to-share-links/
Professional Publications
Beirut-Today is an independent news platform based in Beirut. They published two of my articles:
https://beirut-today.com/2020/06/12/the-lebanese-complex/
https://beirut-today.com/2020/07/22/lebanese-rekindle-real-estate-flame-as-banks-lose-trust/
Gulf News is a daily English language newspaper published from Dubai, United Arab Emirates. I was a correspondent for this particular piece:
https://gulfnews.com/world/mena/lebanese-politicians-exploit-law-to-silence-critics-1.61847914
Medium is a good way to write articles about lifestyle, entrepreneurship, business, health, and all the other trendy day to day topics. Press the link below to visit my Medium profile and publications.
Music To Blame is a music blog based in the UK, that writes about up and coming independent artists and overall music scene across the UK. During my early days, I worked for independent websites, to provide written content for them and funnel traffic to their platform.
https://musicistoblame.blogspot.com/2020/09/fever-honesty-single-review.html
https://musicistoblame.blogspot.com/2020/10/ruined-your-sons-by-circe-review.html
Social Media
Using the power of social media, I leveraged Instagram to expand my social network and generate traffic to my website. Social media is where I tap more into the creative aspects, creating content that is easy on the eyes.
I create all the content and handle all aspects of my Instagram page. I am constantly connecting and collaborating with local businesses, NGOs, and artists to create new projects and initiatives. When I do work for others, I am meticulous in my word choice and tone of voice depending on the client and content.
“To Beirut” Social Media Campaign and Fundraiser:
“To Beirut” was a written ode to Beirut after the horrific August 4 explostion. With the support and affection I received for my “To Beirut” post I decided to start an initiative called #thewriteinitiative to help raise funds for Beirut explosion survivors. In order to raise funds I sold framed picture of the “To Beirut” posts offering 2 different versions of it: the classic type, and an ode to Beirut version. The initiative was a success and the profits earned were all donated to directly help rebuilding efforts in Beirut.
Script writing
In a collaborative effort with a talented, local Lebanese illustrator we created a comic titled ‘Daze in Lebanon’. The purpose of the comic was to raise awareness on why the Coronavirus pandemic should not be taken lightly by the Lebanese society. I wrote the script and characters, while she illustrated the visuals. Swipe right to see the comic.
Writing For NGOs:
‘Lebanese Young Talents’ is a Lebanese NGO that has helped with volunteer work and fundraising for the Beirut explosion survivors. I helped them write some creative captions for their social media page which emphasize their benefits while providing prominent calls to action.
Social Media Writing for Small Businesses:
‘Confined Cocktails’ is a local Lebanese startup that caters in bottled homemade cocktails. I assisted in their Instagram captions, and phrasing some of their social media content and company statements.
Advertisement Copy
These are mockup posts and ads that I did when I first started copywriting.
Clickflick is a movie streaming platform that totes a social aspect to it. I came up with the idea and wrote the copy found on the website. The mockup is intended for copy-write purposes, and not for design.
Clickflick URL: https://gomockingbird.com/projects/t7q5xwo
Facebook AD Mockups for thewritewordss.com (mobile and website versions):
“Adertisment series” Mockups using Shutterstock images and Illustrator:
Copywrite Mock-Ups using Shutterstock images and Illustrator for thewritewordss.com:
